Wednesday, 23 May 2012

Malaysian Free Trade Agreement

The Export Council of Australia welcomes the signing today of the Malaysian Free Trade Agreement and congratulates the Government and the Department of Foreign Affairs in bringing it to fruition.

Mr Murray, Executive Director of the Council said today ‘’the timing of the agreement was particularly good. Exporters are having a tough run given the Global Financial Crisis still hovers above our heads and the high Australian dollar has had a detrimental impact on margins, which usually results in the loss of jobs.”  Asia is Australia’s biggest trading partner and Malaysia is the eighth biggest in the region.

“Complacency,” Mr Murray said “must not creep onto the agenda. As the USA, the UK and many other European governments are putting substantial resources behind their export drive into Asia. This agreement and those to follow, including the Trans Pacific Partnership are vital to Australia’s wellbeing. They demonstrate not only Australia’s commitment to the region but its recognition of being part of the Asian Century.”

There are two areas of great importance in this agreement. Firstly, the opportunity for service exports including education, telecommunications and professional services and secondly the new arrangement for Australian equity in Malaysian companies.  Australian Senior Management will also now find it easier to work in Malaysia.

Mr Murray said “Overall, this is good step for exporters and the Export Council of Australia looks forward to seeing further progress made on agreements with our Asian neighbours and trading partners, including the long anticipated China and Japan agreements.”


Ian Murray
Executive Director
Export Council of Australia

Export Council of Australia- a new voice for Australia's exporters

This month heralds a major change for the Australian Institute of Export. Following extensive research the Institute after fifty five years officially on the 28th May will reposition its events and advocacy activities under the name Export Council of Australia while retaining the Australian Institute of Export for the delivery of education and training in international trade.

With a new contemporary look the Council, which represents predominantly SME exporters, will tackle the wide range of issues affecting this important sector of the Australian economy. At the same time under the banner of the Australian Institute of Export, the council will continue to provide first class skills development programs for exporters, importers, service providers and especially those new to international trade who need the process demystified.

While this change has been brought about for a range of reasons, the primary purpose is to create a body that can represent exporters and work with other sector specific organisations to effectively engage with Government. At the same time the Council will continue to run seminars, workshops and awards programs, represent the Export Consultants Group and provide exporters with advice and information aimed at enhancing their capability and international trade performance.

Another key activity of the Council will be research. Working with universities, Government agencies and other associations, the Council aims to undertake research on issues that focus on providing input to enhance the export process and Australia’s competitiveness in international markets. The Council too will provide a vehicle for research work undertaken by other associations to expand their reach and influence to Government.

Prioritising issues is always a key factor. To address this, the Council will form working groups for key industry sectors to provide advice, prioritise projects and address key issues, particularly that of competitiveness, particularly that of competitiveness.  At same the time, given the diversity of export activity between various states, local committees will be formed to address each state’s specific needs and to ensure their issues get onto the Councils national agenda.

While the Council’s activities will evolve over time, the immediate priorities will be building membership, forming the Council and developing relationships with other bodies and associations that share common goals. High on its list will be researching the cost of trade facilitation in Australia and making recommendations to Government on what issues need to be addressed to both enhance Australia’s competitiveness and streamline the process of doing business offshore. High on the agenda too will be suggested modification to the Export Market Development Grants Scheme, Trade Finance issues concerning SME exporters and promoting an all of Government/Industry approach to “pitching” for major international projects particularly in the services sector.

At the same time the importance of continued improvement in the content and delivery of education and training will remain an important Council agenda item. Free of all the other programs the Australian Institute of Export will focus on its core activity of skills development which is where it all began fifty five years ago. In 2013 the Institute will launch a program under the banner “Certified Trade Professional”. Aimed at both companies and service providers, this comprehensive on-line program will allow participants to gain certification for the levels achieved and build skills over time via a disciplined professional development program. While CTP will form an important element of the Institutes activities, face to face public and in-house courses will continue so too the accredited distance delivered Advanced Diploma, Graduate Certificate and Graduate Diploma of International Business Management.

This is a new beginning for what has been one of Australia’s longest serving associations. It comes at a time when Australia’s export activity is experiencing severe change led by a resources boom, a high dollar and a persistent Global Financial Crisis. Our manufacturing, education and tourism sectors to name just three are experiencing great difficulty and the light at the end of the tunnel seems quite some distance away. This is the time when we need to assess and address issues that impact on our competitiveness.  The Council looks forward to working with Government, its members, sponsors and allies to address these issues and achieve outcomes that will benefit Australia’s wellbeing.

For further information regarding the Export Council of Australia please contact either:

Ian Murray, Executive Director- Export Council of Australia on 02 8243 7410 or ianmurray@export.org.au

Lisa McAuley, National Manager- Export Council of Australia on 02 8243 7400 or lisamcauley@export.org.au

DHL Export Barometer

Given the importance of International Trade to the Australia economy and the role export in particular plays employment, research & development, innovation and building our nations competitiveness,  researching trends and behaviours in global business is critical and therefore major priority of the Export Council of Australia. As such we would like to invite you to take part in the DHL Export Barometer.

The DHL Barometer surveys exporters around Australia each year about their views on the exchange rate, share market, skill shortages and other important issues that impact on their global business prospects.

The DHL Export Barometer is used by the Reserve Bank of Australia, other economic policy institutions and reported widely throughout the Australian media.
Your views as a current exporter would be highly appreciated and will help DHL to provide a more accurate snapshot of the experience and views of Australian exporters in the current global economic environment.

If you are an Australian company selling goods or services overseas, please take a few minutes to complete the survey, please use the following link: 
http://www.informinsights.com/InformEVMStatic/Documents/6140/intro.html

The online multiple-choice survey takes less than 10 minutes to complete and you will be responding directly to DHL. Please note that the survey is open only to Australian exporters only.

Should you decide to participate, a copy of the DHL Export Barometer executive summary will be emailed to you in late July 2012, giving you a head start on identifying key international business trends and planning your export strategies for the coming year.


Lisa McAuley
National Manager
Export Council of Australia

Australian FTA with Malaysia to be signed today

According to media reports, the Australian Trade Minister is to sign a free trade agreement with Malaysia later today.
As many would be aware, Australia and New Zealand already have a free trade agreement with the ASEAN group of nations ("ASEAN FTA") which includes Malaysia.  Accordingly, the separate FTA with Malaysia ("MAFTA") will constitute an enhancement to the existing ASEAN FTA.
According to the media report, the MAFTA intends to guarantee tariff-free entry of 97.6% for all Australian goods, rising to 99% by 2017.  The MAFTA will only be Australia's 6th bilateral FTA and its completion will represent the welcome completion of a deal at the same time of slow progress on negotiations on other FTA with China, South Korea and Japan.  The hope is that it may expedite those deals.
According to media reports, the MAFTA will have the following additional benefits:
  •  The services sector (including universities, schools, banks, telecommunications companies and professional services firms) have won increased access to the market including the ability to become majority owners in Malaysian businesses.
  •  Most companies will be able to own up to 70% of Malaysian firms and Australian managers will find it easier to work in Malaysia as their spouses and dependants are able to obtain automatic visas.
  •  Australia has agreed to accelerate the removal of tariffs.  This was due to happen in 2020 under the ASEAN FTA but will now happen immediately for goods from Malaysia.
  • Australia has promised enhanced economic and technical co-operation in sectors such as the automotive industry, agriculture, tourism and clean-coal technology.
  • MAFTA also provides a framework for the mutual recognition of qualifications.
Those in industry will look forward to additional details of the MAFTA including relevant rules of origin for goods to qualify for preferential treatment under the MAFTA, what manner of certificates of origin (or other documentation) will be required to claim preferential tariff treatment on goods and the provisions governing the ability to "tranship" and "further manage" the goods before entry into Australia.
Hunt & Hunt will be well placed to assist with the MAFTA through resources here and of our Interlaw (www.interlaw.org) colleagues firm Lee Hishammuddin Allen & Gledhill (www.lh-ag.com) I recently met with them at our Interlaw regional meeting with Seoul and we look forward to being of assistance.
Further details of the MAFTA will be the subject of further releases as soon as they become available and the details of the MAFTA will be a significant topic of discussions during the forthcoming CBFCA Member Forums.
Andrew Hudson
Partner- Hunt & Hunt Lawyers
Director- Export Council of Australia

Thursday, 3 May 2012

How secure are your contracts? Managing bribery and corruption risk in foreign markets


The bribery and corruption landscape is changing – the legislation is getting tougher, the prosecutions more frequent and the penalties more severe.  Australian exporters who continue to deny that bribery and corruption may impact them are leaving their businesses exposed.  The payment of bribes to secure contracts in foreign markets has not been regarded as an acceptable way to do business and governments around the world are responding.     

The changing regulatory landscape
In 1997, the Organisation for Economic Co-operation and Development (“OECD”) Anti-Bribery Convention (“the OECD Convention”), a global anti-corruption initiative, criminalised foreign bribery in countries that represent over 75% of world exports. The OECD Convention was borne out of the principle that bribery of foreign government officials in international business transactions poses a serious threat to the export industry; it undermines economic development and distorts international competition. Since 1997, we have seen legislation and regulators driving change.

The last two years has seen sweeping changes with the launch of the UK Bribery Act (2010), tougher penalties and sanctions under the Australian Criminal Code and an increase in the USA’s Foreign Corrupt Practices Act (FCPA) prosecutions.  In addition, in November 2011 a discussion paper was launched by Mr Brendan O’Connor (the Minister for Justice) proposing the removal of the facilitation payments defence from Australia’s bribery laws.   

Recent Australian enforcement activity

We have also seen an unprecedented level of investigation in our own backyard:    

Date
Issue
Why the bribes were allegedly paid?
July 2010
The Australian Federal Police (AFP) charged two Reserve Bank of Australia subsidiaries (Securency International and Note Printing Australia) over alleged bribes paid to public officials in Indonesia, Malaysia and Vietnam.
The allegations relate to the payment of bribes to secure polymer banknote contracts in the regions.
March 2012
The AFP launched an investigation into two former employees of Tenix Contracting (a major defence contractor) over claims that bribes were paid to government officials in the Philippines, Indonesia and other parts of Asia.
The allegations relate to the payment of bribes to win shipbuilding and other military contracts in Asia.
March 2012
Leightons Holdings self-reported to the AFP allegations that one of its subsidiaries had allegedly paid bribes to an official within Iraq’s largest state-owned oil company.
The allegations relate to the payment of bribes to secure contracts in Southern Iraq

In each case bribes have allegedly been paid by individuals acting on behalf of reputable entities in order to secure contracts in overseas markets.  So what are exporters to do?  Working with foreign agents to secure contracts is often required to set up and grow an export business. Relying on local knowledge is key to securing contracts, and the making of such payments is “just how business gets done” in certain countries, isn’t it? 

The new reality is this – the legislation has global reach, the regulators are going to be relentless in prosecuting matters and in the case of the UK Bribery Act the financial penalties have no limit and actions can be brought against those who fail to adequately manage the risk. Australian exporters must respond and that starts with identifying the risks and proactively managing them, at times in countries where corruption is considered more likely to occur. 

Key legislative requirements
From an Australian export perspective, there are three key pieces of legislation exporters should familiarise themselves with - the Australian Criminal Code Act (Cth), the US FCPA and the recently enacted UK Bribery Act (2010). The extra-territorial reach of both the FCPA and the UK Bribery Act means that Australian companies could be captured not only by our own legislation, but by US and UK laws and the local laws governing the country (or counties) where they operate.  Exporters that are of the view that ‘it couldn’t happen to us’ may want to rethink their position.


Case Study – FCPA in action

What happened?
+ Panalpina World Transport (Holding) Ltd (“PWT”) was headquartered in Switzerland and provided freight and logistic services for customers within the oil and gas industry. 
+ PWT operated in countries including Nigeria, Angola, Azerbaijan, Brazil, Russia and Kazakhstan. 
+ Between 2002 and 2007 PWT’s subsidiaries and affiliates engaged in improper payments and bribes to foreign officials.  

How it happened?
+ Payments were made on behalf of PWT customers (as defined in the FCPA) in order to avoid the customs process, reduce tariffs payable and avoid the assessment of proper duties,  avoid penalties for items that had been improperly exported and to secure logistics contracts from overseas government entities.  In many instances PWT’s customers knew of the bribes.
+ The bribes were paid to officials in order to cause officials to overlook insufficient, incorrect or false documents and in certain instances to circumvent local laws all together. 

Why it happened?
+ PWT had an inadequate compliance structure to deal with such issues
+ A culture (within PWT and in some cases their customers) that tolerated/encouraged such behaviours as a means of ‘getting things done’ quickly and efficiently
+ The establishment of subsidiaries all around the world, acting as agents for PWT led to wide spread systemic corruption issues

Outcomes
+ PWT as well as 5 oil and gas companies (customers of PWT) have been the subject of investigations under the FCPA, the Department of Justice and the US Securities and Exchange Commission.
+ The companies agreed to pay over US$156million in criminal penalties. 
+ Each company is required to implement and adhere to a set of enhanced corporate compliance and reporting obligations.
+ The Nigerian operations of PWT were shut-down and numerous senior executives (in various countries) lost their positions.

What is the risk for exporters?
All Australian exporters face significant challenges in setting up business in overseas markets – unfamiliar legislation, diverse cultures, different local business customs, and foreign languages can all present significant barriers to securing contracts – as a result Australian businesses are often heavily reliant on local partners or agents to guide them through the process and this is often when problems can arise.  Without appropriate safeguards Australian exporters can be left vulnerable by relying on the advice and services of their local agents, JV partners or third party contractors.  

The new UK Bribery Act (2010) prescribes that not only are there severe penalties for bribes being made but organisations can also be penalised for not doing enough to manage the risk.  The legislation makes reference to organisations needing to ensure ‘adequate procedures’ are in place to mitigate the risk.  So what can you do as an exporter?  Listed below are the ‘11 must-do’s’ that exporters need to put on their ‘to do list’, to manage the risk and protect their business if or when the regulator comes knocking…

What should exporters do to manage the risk? The 11 must do’s
1.     Understand the legislation and how it applies to your business – obtain legal advice if necessary
2.     Top level Commitment – a commitment that begins at the board level and makes its clear your business has “zero tolerance” when it comes to the payment of bribes or corrupt behaviour
3.     Ensure you have strong and well communicated policies in place; policies that all employees, suppliers, contractors, agents and JV partners are aware of and understand
4.     Identify the key risk areas in your export supply chain and prioritise these on the basis of perceived likelihood or risk
5.     Conduct background checks on all organisations and individuals that you deal withsuppliers, contractors, agents and JV partners
6.     Obtain a legal review of all contracts and agreements before signing
7.     Ensure your business has strong financial controls and robust contract management procedures - if something appears too good to be true, it probably is
8.     Ensure milestones of contracts are met and attend relevant meetings with suppliers, contractors, agents and JV partners
9.     Ensure independent quality audits of suppliers, contractors, agents and JV partners premises are scheduled and completed
10.  Provide ongoing training and management of staff sent overseas to secure contracts, employ personnel or engage in negotiations on your behalf
11.  Establish a system for reporting suspicious behaviour.

Where to from here
One thing is certain, combating bribery and corruption should be at the forefront of all Australian exporters’ minds.  The risks are real and the consequences can be devastating. Foreign bribery distorts competitive markets; undermines good governance and it has the potential to put Australia’s reputation as an exporter at risk.   Australian exporters who understand and proactively manage the risk will go a long way in protecting themselves and the markets into which they export.  Getting it right can have benefits that extend far beyond just ticking the right boxes to satisfy a regulator; the future of your export business can depend on it. 

Avoiding the unwanted investigative costs and reputational damage caused by a bribery and corruption scandal through proper risk management processes is well worth the investment.   But should the unthinkable happen, knowing who to turn to and how to manage the issue can be just as important.  Having safeguarded your business from the risks, you and your advisers will be in a much better position to deal with what ensues. 

If you need any further information in relation to any of the issues discussed above or any other advice in relation to protecting your export business from the risks of bribery corruption please contact us.  Our national team has undertaken investigations into bribery and corruptions allegations in Australia and around the world, we are well placed to understand how issues can arise and how best to manage the risks.

Matt Fehon                  
Partner, Forensic                 
t: +61 2 9338 2680
e:
mfehon@mcgrathnicol.com
o: Sydney




Sara Deady                  
Manager, Forensic                               
t: +61 2 9248 9943
e:
sdeady@mcgrathnicol.com
o: Sydney

Tuesday, 1 May 2012

Launch of eServices


Renewing IP rights and paying for the registration of trade marks has never been easier.

IP Australia is pleased to announce the launch of eServices. eServices is a secure electronic business portal that allows you to register, login and conduct selected transactions when and where it is convenient for you.

In the first release of eServices customers can renew all IP rights and submit trade mark registrations electronically, and pay for them online using VISA or MasterCard. You can also access new features such as the option to save your requests, access your eServices transaction history and update your details.

The services and transactions within eServices have built-in checks and pre-populated fields to save you valuable time and help ensure the accuracy of the information.

Over the coming months we will be adding more transactions and services to the portal so that it will become a one-stop-shop to help you manage your valuable IP assets.

For more information visit www.ipaustralia.gov.au.

Advanced Manufacturing Plan for Australia

On Tuesday afternoon, 27th of March 2012, the Australian Institute of Export was keen to offer me an opportunity to attend a conference at the University of Technology, Sydney.  The conference was presented by Andrew N.  Liveris,  the President and the Chief Executive Officer of the Dow Chemical Company, who announced the official launch of the Dow Advanced Manufacturing Plan for Australia.

Mr Liveris, appointed Co-Chairman of Barack Obama’s Advanced Manufacturing Partnership in the United States and the author of Make it America, introduced the new policy with the aim to induce domestic and foreign growth and investment in Australia’s manufacturing sector. During the conference he highlighted the importance of developing partnerships between universities and government in order to reach a more effective use of Australia’s resources and skills which stimulate high-value products. The CEO of the Dow accentuated that it was time to stop being dependant on minerals and energy, and start aiming for “a balanced, sustainable economy that adds value to resources”.
   
Although Australia managed to sidestep the 2008 global economic recession, keeping its level of unemployment fairly low, Liveris found that in the last few years employment growth across the economy has gradually slowed down and that the continuous exchange rate strength has become a serious issue for the manufacturing sector. The level of global competitiveness has fallen and as a result total productivity has decreased as well.  

“Over the past 50 years, Australia’s manufacturing sector has shrunk from nearly a third of the overall economy to just 8.6%. We have seen factories-and the jobs in them- shipped overseas as other countries become more competitive- and we become less”.  

Mr Liveris stressed that change will bring global competition, increased economic growth and job creation into Australia.

On the other hand, from his point of view the carbon tax and renewable energy targets would damage the county’s competitiveness. Instead, the DOW CEO recommended that the government should have put its main emphasis on low-cost savings, which could be achieved through improved energy efficiency.

According to the plan, half of all new natural gasfields will be reserved for domestic use, which therefore will provide businesses with reasonably priced gas and establish global competition.

Liveris announced that the 5 major targets of the new Manufacturing Plan will stand for: greater investments in innovation, the maximization of value add through energy feedstocks, better education and training, higher access to global markets, and the creation of public private partnerships.

In addition, the Advanced Manufacturing Plan for Australia will also bring the focus on mathematics and science in schools.

According to Liveris, so far Australia was lacking the recipe for using its ingredients effectively (the highly skilled workforce and large quantities of natural resources). He strongly believes that the new plan will be the right remedy for it.

Without a doubt, manufacturing plays an important role in a country’s overall economic performance. Approximately a quarter of Australian research and development is carried out by this sector.   With the help of the new Advanced Manufacturing Plan, a professional guide for policy makers is going to be delivered and it will encourage them to create new policies for developing high-value manufacturing.

Kristina Kovalenko,  Project Manager - Export Council of Australia

If you are interested in joining the Export Council of Australia manufacturing action group, please visit our website: www.export.org.au

Monday, 30 April 2012

Back in Brazil by BRIC expert David Thomas

It’s great to be back in Rio de Janeiro, despite some unwelcome rain today, and to witness the continuing transformation of Brazil, now the 6th largest economy in the world, a move from 7th place which took place as recently as March this year when they overtook my original home country, the United Kingdom. Brazil’s economy grew by 2.7% last year compared to the UK's 0.8% growth, taking it to a total of US$2.51 trillion, compared to the UK, which now stands at US$2.48 tr.

But hang on, how can this be possible? I so vividly recall the Mexico World Cup in 1970 when the two captains, Bobby Moore and Pele, embraced at the end of England’s defeat by 0-1 to Brazil in the qualifying rounds (see photo right) when Brazil was regarded as a very poor country indeed compared to the UK which, whilst in decline from its peak in 1929, was still one of the world’s super-powers in political, economic and fiscal terms.

In 1970, the UK’s GDP was $1.24 trillion and the 5th largest economy in the world (after US, West Germany, Japan and France) a fall from 2nd place only 10 years earlier (behind the US). Brazil’s GDP was $0.42 trillion and the 10th largest in the world (after the top 5 above, plus Italy, China, Canada and India).

Can it really be true that, in only 40 years, not even one lifetime, Brazil could have come from being only one-third of the size of Britain to actually overtaking them?!

It makes me wonder how much more can change in just the next 10 years? Brazil is poised to overtake France ($2.8 tr) in the next few years, with only Germany ($3.6 tr) and Japan ($5.8 tr) between them and the top 2 economies in the world (currently USA and China). India (now in 11th place at $1.67 tr) will almost certainly outflank them (despite their growth slowing to 7.5% this year) and Russia (now in 9th place at $1.85 tr) will also climb into the top league.

Can you find a way to ride this wave, before others do?


David Thomas, BRIC Expert

www.davidthomas.asia

Monday, 23 April 2012

Feeding the 9 Billion- the next big export push?


The Economist magazine ran an interesting article last year on the world’s capacity to feed it’s growing population that is predicted to reach 9 billion in 2050.  The article also looked at the different output yields available when different methods of agricultural practice and fertilization were applied, the increasing global prices for many staple agricultural products, and the shift in focus from grains to vegetables and meats in developing countries as many in the population gain the financial means to vary their diet. And, no surprise, the largest growth in food demand by 2050 is expected to come from Asia with China at the number one spot. 

The opportunity for Australia in all this is to ensure we are one of the leading global food suppliers in the years ahead, as demand from the world, and particularly Asia, grows.

We have already seen the interest from abroad in taking ownership of parts of our food production and supply chain.  Will this be the next big boom for Australia after mining?  And will it become so by default or by design?

There is certainly a necessary role for Governments in this debate.  There is the involvement of science in improving the yield and quality of our production levels, the debate on genetically modified crops, the capability (and cost as identified by the Australian Farm Institute in a recent report) of the transport infrastructure to move our agricultural production offshore, the debate on land ownership, and the conflicts on best uses for our arable land and oceans.

 An example of the impact that can be made in the science of land use and methods is the amazing growth of agriculture in Brazil in the last 15 years under the leadership of Embrapa, the Brazilian Agricultural Research Corporation. Brazil has surpassed Australia in beef exports, and is also now the world’s largest exporter of poultry, sugar cane and ethanol. In soyabean Brazil produces a third of the world’s exports and growing.

Australia to it’s credit, has always been good at agricultural production in difficult conditions. Just look back to the pioneers who sourced and modified the best breeds of sheep and strains of wheat that would survive our southern hemisphere climate.  That capacity has continued and organisations like the CSIRO have been at the forefront of agricultural science.  (Perhaps at this stage we should be allocating more resources to supporting the science as Brazil has done).  

A key impediment has always been the dependence on rainfall for much of our agricultural land.  A paper from the Australian Farm Institute at the recent ABARE conference looked at the volatility of crop output across major producing nations (in the period 1961-2009) which put Australia at the top as the most volatile country for yields. By comparison, for livestock output over the same period, we come in at a more reasonable 10th place in volatility, perhaps due to the ability to move cattle and sheep around when the droughts strike.  Another paper at the conference looked at public expenditure on R&D in the Agricultural sector. China, India and Brazil (among developing countries) have been increasing the spend on agriculture R & D, whereas Australia’s has been going backwards compared to our peers.  

This confluence of circumstances should be leading to much greater interest and support by our governments to realize the potential to be seen as the leading food supplier in the Asian region.
Currently our top markets for unprocessed food are Indonesia, Japan and China; whereas for processed food the top 3 are Japan, USA and Korea with China at number 5.  While the value of food exports is now rising, it remains small compared to other key industry sectors, and also compared to our history in the export of wheat and wool.

The goals then seem to be to:
  •  Identify the key food sectors that will be growing in demand in our potential offshore markets, and develop these where Australia can gain a comparative advantage in production,  
  •  Smooth out some of the volatility in production through more reliable water resources, better agricultural  science and perhaps complementary growing regions and 
  •  Reduce the roadblocks to at least speed humps in the journey from farm gate to (overseas) dinner plate. Australia must be seen as a reliable, consistent and high-quality supplier.
The opportunity is there for strong export growth in our agricultural and seafood industries.  It does require the right mix of focus, planning and national teamwork to realize the potential, so that we can do our bit towards feeding the 9 billion, which would be a good thing for the world, and a good thing for Australia.

Peter Mace, General Manager- Export Council of Australia